Under the coordination of UvA the consortium will hold focus groups to include citizen-science input from the conservation and academic communities. Information will be disseminated through brochures and advocacy webinars and meetings with relevant stakeholders will be held. Under the coordination of UVA the consortium will lead an advocacy campaign to raise awareness within society at large of the role of conservation within the climate crisis and sustainability in general and educate the public on what conservation is doing to combat this and how policymakers and companies can support our efforts. Additionally. this campaign will tie climate justice to social justice and address issues of equality, diversity and inclusion in the field. All dissemination and exploitation practices address gender equality and inclusion in conservation, and GoGreen will advocate for more balanced policies at institutions and organizations. The advocacy campaign will include creation of original social media posts, written articles and blogs. interviews and webinars, conference presentations, as well as meetings with key stakeholders.